Independent Strategy. COLLABORATIVE Ecosystem Building.

We provide strategic guidance and execution leadership in the launch and go-to-market of identity ecosystems and trust services.

California DMV Wallet and mDL Program

We lead strategic projects for the California Department of Motor Vehicles (DMV), focusing on establishing a robust partner ecosystem and acceptance network for the DMV Wallet and mobile driver's license (mDL).

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California Career Passport Program

We provide subject matter expertise to the California Career Passport Program, guiding the implementation of digital credentials and the development of a thriving stakeholder ecosystem.

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ICAO Global Air Cargo Trust Network

We advise the International Civil Aviation Organization (ICAO) on the strategic and technical frameworks required to integrate digital trust technologies within the global air cargo supply chain.

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Team

Meet Our Founder

Lucy Yang is a leading expet in the go-to-market of emerging standards-based digital identity and credentials. With deep expertise in the practical application of W3C Verifiable Credentials, ISO/IEC mDL standards, and the OpenID4VC suite, Lucy specializes in navigating the most complex aspects of global identity ecosystems.

She provides high-impact, senior-level consulting and advisory services to multinational organizations, government agencies, and startups, helping them bridge the gap between technical standards and large-scale implementation. Lucy’s approach is defined by a rare duality: she possesses both the technical depth and the business acumen to turn those standards into viable solutions.

Her unique academic background—combining a Master’s in Anthropology with an MBA—complements her entrepreneurial experience to provide a powerful, human-centric perspective. This blend allows Lucy to translate the theoretical possibilities of emerging tech into practical, real-world outcomes.

Services

We help you suceed on every step of the way

We specialize in the Business of Identity. We partner with multinational organizations, government agencies, and promising startups to transform identity innovations into scalable, mission-ready solutions. Through a combination of GTM strategy, product-market fit validation, and fractional leadership, we provide the strategic rigor needed to navigate complex procurement landscapes. From defining your initial 'wedge' strategy to institutionalizing your ecosystem adoption, we provide the expertise required to build trust and achieve impact in the digital environment.

Go-To-Market Strategy

We transform technical innovations into value-driven projects by building practical frameworks for alignment and growth. Beyond strategy, we craft "executive-ready" narratives and value propositions tailored for complex stakeholder landscapes. By converting roadmaps into repeatable value-creation motions, we ensure your project scales past the pilot phase into a sustainable, impactful reality.

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Project Leadership

Identity initiatives often stall between technical development and market adoption. I provide fractional leadership to bridge these gaps, acting as a dedicated driver for mission-critical projects. By navigating complex dynamics and aligning technical milestones with stakeholder priorities, provide the focused ownership necessary to move high-stakes identity ecosystems from concept to scale.

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Subject Matter Expertise

In the complex identity ecosystem, a strategic misstep regarding standards can be a costly setback. provide deep-domain expertise to de-risk decision-making with insights into emerging protocols, regulatory shifts, and competitive landscapes. Whether auditing strategy or analyzing market gaps, offer the high-level knowledge required to build defensible, future-proof identity vices.

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Strategic Advisory Services

Beyond our hands-on consulting (in grey boxes), we offer three-tiered advisory framework to guide identity projects from concept to a scalable, revenue-generating business. Structured across the market maturity lifecycle , these services provide high-level strategic guidance and "gut-check" support for leadership teams with existing internal execution capacity.

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Projects

We Advise Influential Organizations Globally

As a boutique consultancy, our way of making impact is to work with highly influential organizations that are committed to making strategic investments in the emerging digital trust infrastructure. We partner with these leaders to navigate the complexities of digital identity, ensuring that technical innovation translates into societal and commercial value.

Case Study 1

California DMV Wallet and mDL Program

We provide strategic leadership for the California DMV Wallet and mDL rollout, focusing on three core pillars of ecosystem maturity:

  • California mDL Community Hackathons: Co-led market-driven events to engage relying parties and accelerate the discovery and implementation of real-world mDL use cases.
  • California mDL Test Credential Program: Designed and launched a UAT environment that allows partners globally to test and de-risk mDL use case development.
  • Relying Party & Partner Ecosystem: Orchestrating strategic outreach to public and private stakeholders to ensure widespread mDL acceptance and cross-sector interoperability.
Case Study 2

California Career Passport Program

We provide subject matter expertise, program management, and ecosystem alignment for this state-level initiative:

  • Technical Implementation Guidance: Providing expert oversight on the deployment of secure digital credential and wallet infrastructure.
  • Use Case Development: Supporting the development of high-impact applications that enhance career mobility and streamline educational verification.
  • Stakeholder Alignment: Facilitating alignment of a network of stakeholders to ensure seamless technology integration and adoption across institutions.
Case Study 3

ICAO Global Air Cargo Trust Network

We advise ICAO on the strategic, technical, and governance integration of digital trust and credential technologies within the global air cargo supply chain:

  • Stakeholder Mapping and Alignment: Orchestrating complex relationships between global regulatory bodies, member states, and private industry leaders to ensure a unified approach to digital standards.
  • Strategic and Technical Feasibility: Assessing the viability of emerging credential technologies against international aviation requirements.
  • Business Case Development: Quantifying the value proposition of digital trust infrastructure to drive global adoption and demonstrate the efficiency gains.

Interested in Working With Us?

Independent Strategy. Collaborative Ecosystem Building.
We believe technology, especially identity technology, should serve a meaningful purpose. We achieve it through independent expertise for influential market players and intentional collaboration with critical stakeholders.

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